LinkedIn publishing and follow-up, connected to HubSpot
Latitude helps leaders publish consistent, specific, useful LinkedIn posts. FirstTouch captures the people engaging around those posts, profile views, comment replies, and company-page activity, then puts relevant contacts in a queue for review and outreach, then records the results in HubSpot.
We will demonstrate the combined service and how qualified LinkedIn engagement can be connected to sales results in your CRM.
Built for HubSpot social action
The workflow
Latitude creates the posting schedule. FirstTouch captures the resulting engagement and profile activity, gives your team a queue to approve, checks whether each contact is relevant, adds useful context for outreach, and records the outcome in HubSpot.
Product proof
Plan the process
Share your work email and we will show how the Latitude and FirstTouch stack captures engagement, checks which people are relevant, and tracks sales results in HubSpot.
Turn campaign details and an executive's perspective into LinkedIn posts that sound like the person publishing them.
Schedule and measure the posting schedule so leaders show up visible before potential customers are ready to buy.
Capture likes, comments, profile views, comment replies, and company-page activity before the best moments disappear into busy work.
Check the person's role, company fit, and reasons not to contact them before adding them to outreach, then add timely context to each message.
Connect social activity to owners, sequences, opportunities, and closed-won revenue instead of measuring posts in isolation.
For teams that want more automation, we can also connect HubSpot with the AI workspace the team already uses.
The gap
Posts from company leaders create attention and trust. The problem is not that reps do not care. It is that strong reps are closing deals, working live conversations, and juggling admin work; at volume, social activity slips through the cracks even on good teams.
The combined process fixes the handoff. Latitude helps leaders publish regularly. FirstTouch captures the activity, lets the team review each person, adds useful research, and records the follow-up in HubSpot.
Before and after
Old way
Joint way
Early results
In Latitude's first month running FirstTouch, LinkedIn engagement became a weekly review list instead of another report.
The change was not simply more content. It was reviewing profile views, post responses, and other LinkedIn activity; checking people and companies before outreach; adding useful research; and seeing the resulting sales opportunities in HubSpot.
Early Latitude data from the first month of using FirstTouch. Results depend on audience quality, a clear target customer, messaging, and HubSpot setup.
FirstTouch methodology
FirstTouch's Put it to work Social method treats LinkedIn activity as something a team can capture, review, assign, and report in HubSpot. Latitude supports writing and publishing. FirstTouch supports review and follow-up.
Read the Put it to work Social methodologyBuild trust with clear, specific ideas before asking a potential buyer for attention.
Turn likes, comments, profile views, comment replies, and company-page activity into a reviewable queue.
Review people and companies before adding them to outreach, then prepare a timely message with relevant research.
Feed customer proof back into the content loop so the market compounds the story.
Division of labor
Latitude
FirstTouch
Where it fits
Keep the founder voice active with Latitude, then use FirstTouch to queue, qualify, and act on the people engaging.
Assign promising contacts, start the right follow-up, and record the results in HubSpot without passing spreadsheets around.
Pair executive content production with follow-up activity and sales results that clients can inspect in HubSpot.
Review LinkedIn activity first so sales representatives contact the right people with useful context.
Results
If LinkedIn is part of your sales and marketing plan, the team needs more than publishing and impressions. Latitude helps leaders publish useful posts; FirstTouch captures the resulting engagement, checks each person before adding them to outreach, adds context to outreach, and shows the sales results in HubSpot.
Bring it together
We will demonstrate how Latitude and FirstTouch work together, then show how LinkedIn engagement can become reviewed outreach, recorded activity, sales opportunities, and results in HubSpot.
We will follow up with a time for the joint walkthrough.
